“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.Quote by David OgilvyTopics: Quotes about Judgement, Quotes about MarketingShare on:FacebookPinterestWhatsApp
You now have to decide what 'image' you want for your brand. Image means personality....#David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix....#David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the...#David Ogilvy
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...#Advertising
I want to appreciate you without judging. Join you without invading. Invite you without demanding....#Appreciation, #Judgement
The vulgar mind fancies that good judgment is implied chiefly in the capacity to censure;...#Judgement