Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the…

Quote by William Bernbach

Topics: Action Quotes, Humanity Quotes

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

A great ad campaign will make a bad product fail faster. It will get more...

A great ad campaign will make a bad product fail faster. It will get more...