The most powerful element in advertising is the truth.

Quote by William Bernbach

Topics: William Bernbach Quotes

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

A great ad campaign will make a bad product fail faster. It will get more...

A great ad campaign will make a bad product fail faster. It will get more...

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Electric communication will never be a substitute for the face of someone who with their...

Electric communication will never be a substitute for the face of someone who with their...

Communication is good but also carries a dark side. You'll find that if you haven't...

Communication is good but also carries a dark side. You'll find that if you haven't...

Slang is a language that rolls up its sleeves, spits on its hands, and goes...

Slang is a language that rolls up its sleeves, spits on its hands, and goes...