Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Quote by William Bernbach
A great ad campaign will make a bad product fail faster. It will get more...
Properly practiced creativity can make one ad do the work of ten.
An idea can turn to dust or magic, depending on the talent that rubs against...
It is insight into human nature that is the key to the communicator's skill. For...
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
Nobody counts the number of ads you run; they just remember the impression you make.
In communications, familiarity breeds apathy.
In advertising, not to be different is virtual suicide.
Today's smartest advertising style is tomorrow's corn.
If your advertising goes unnoticed, everything else is academic!
In advertising not to be different is virtually suicidal.
I warn you against believing that advertising is a science.
Just because your ad looks good is no insurance that it will get looked at....
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
Our job is to bring the dead facts to life.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
Advertising isn't a science. It's persuasion. And persuasion is an art.
America is successful because of the hard work and creativity and enterprise of our people.
Eveyone is a genius at least once a year. A real genius has his original...
There's room for everybody on the planet to be creative and conscious if you are...