“You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.Quote by William BernbachTopics: Quotes about William BernbachShare on:FacebookPinterestWhatsApp
No matter how skillful you are, you can't invent a product advantage that doesn't exist....#William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...#William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.#Advertising
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....#William Bernbach
