You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Quote by William Bernbach

Topics: William Bernbach Quotes

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

In day-to-day commerce, television is not so much interested in the business of communications as...

In day-to-day commerce, television is not so much interested in the business of communications as...

Speak when you are angry - and you'll make the best speech you'll ever regret.

Speak when you are angry - and you'll make the best speech you'll ever regret.

Storytellers, by the very act of telling, communicate a radical learning that changes lives and...

Storytellers, by the very act of telling, communicate a radical learning that changes lives and...

My problem with chess was that all my pieces wanted to end the game as...

My problem with chess was that all my pieces wanted to end the game as...