Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Quote by William Bernbach
Topics:
William Bernbach Quotes
Related Quotes
The most powerful element in advertising is the truth.
If your advertising goes unnoticed, everything else is academic.
In advertising, not to be different is virtual suicide.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
In communications, familiarity breeds apathy.
We don't ask research to do what it was never meant to do, and that...
Just because your ad looks good is no insurance that it will get looked at....
Because an appeal makes logical sense is no guarantee that it will work.
Word of mouth is the best medium of all.
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
An idea can turn to dust or magic, depending on the talent that rubs against...
Advertising isn't a science. It's persuasion. And persuasion is an art.
If your advertising goes unnoticed, everything else is academic!
In communications, familiarity breeds apathy.
There is no such thing as a good or bad ad in isolation. What is...
Nobody counts the number of ads you run; they just remember the impression you make.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Our job is to bring the dead facts to life.
Today's smartest advertising style is tomorrow's corn.
It is insight into human nature that is the key to the communicator's skill. For...