Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Quote by William Bernbach
Topics:
William Bernbach Quotes
Related Quotes
An idea can turn to dust or magic, depending on the talent that rubs against...
Because an appeal makes logical sense is no guarantee that it will work.
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...
In communications, familiarity breeds apathy.
All of us who professionally use the mass media are the shapers of society. We...
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
You can say the right thing about a product and nobody will listen. You've got...
Advertising doesn't create a product advantage. It can only convey it.
Nobody counts the number of ads you run; they just remember the impression you make.
In communications, familiarity breeds apathy.
No matter how skillful you are, you can't invent a product advantage that doesn't exist....
The most powerful element in advertising is the truth.
Nothing is so powerful as an insight into human nature . . . what compulsions...
Word of mouth is the best medium of all.
A great ad campaign will make a bad product fail faster. It will get more...
With our industry being watched so carefully by governmental agencies, with the FTC ready to...
Just because your ad looks good is no insurance that it will get looked at....
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
We don't ask research to do what it was never meant to do, and that...