Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the…
Quote by William Bernbach
Word of mouth is the best medium of all.
Just because your ad looks good is no insurance that it will get looked at....
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...
In communications, familiarity breeds apathy.
Advertising isn't a science. It's persuasion. And persuasion is an art.
In advertising, not to be different is virtual suicide.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
There is no such thing as a good or bad ad in isolation. What is...
All of us who professionally use the mass media are the shapers of society. We...
Advertising doesn't create a product advantage. It can only convey it.
Nobody counts the number of ads you run; they just remember the impression you make.
If your advertising goes unnoticed, everything else is academic!
The most powerful element in advertising is the truth.
It is insight into human nature that is the key to the communicator's skill. For...
Properly practiced creativity can make one ad do the work of ten.
Today's smartest advertising style is tomorrow's corn.
No matter how skillful you are, you can't invent a product advantage that doesn't exist....
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
If your advertising goes unnoticed, everything else is academic.
A great ad campaign will make a bad product fail faster. It will get more...