Quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

#Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

#Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

#Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

#Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

#Leo Burnett

A good ad which is not run never produces sales.

#Leo Burnett

Whether or not the standard of living made possible by mass production and in turn...

#Leo Burnett

When you reach for the stars you may not quite get one, but you won't...

#Leo Burnett

Too many ads that try not to go over the reader's head end up beneath...

#Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear...

#Making Mistakes

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

#Leo Burnett

There is no such thing as a permanent advertising success.

#Leo Burnett