Quotes by Leo Burnett

Whether or not the standard of living made possible by mass production and in turn...

#Leo Burnett

When you reach for the stars you may not quite get one, but you won't...

#Leo Burnett

Too many ads that try not to go over the reader's head end up beneath...

#Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear...

#Making Mistakes

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

#Leo Burnett

There is no such thing as a permanent advertising success.

#Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words...

#Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

#Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed,...

#Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and...

#Advertising, #Information, #Mind

Plan the sale when you plan the ad.

#Advertising

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

#Advertising