When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

What helps people, helps business.

What helps people, helps business.

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...