If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

What helps people, helps business.

What helps people, helps business.

Business is never so healthy as when, like a chicken, it must do a certain...

Business is never so healthy as when, like a chicken, it must do a certain...

The main business is not to see what lies dimly at a distance but to...

The main business is not to see what lies dimly at a distance but to...