There is no such thing as a permanent advertising success.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

What helps people, helps business.

What helps people, helps business.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

To say that only those businesses affected with a public interest may be regulated is...

To say that only those businesses affected with a public interest may be regulated is...

Sell a man a fish, he eats for a day, teach a man how to...

Sell a man a fish, he eats for a day, teach a man how to...

The main business is not to see what lies dimly at a distance but to...

The main business is not to see what lies dimly at a distance but to...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...