There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

I know of a brewer who sells more of his beer to the people who...

I know of a brewer who sells more of his beer to the people who...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

You now have to decide what 'image' you want for your brand. Image means personality....

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

It takes a big idea to attract the attention of consumers and get them to...

It takes a big idea to attract the attention of consumers and get them to...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...