Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Quote by David Ogilvy

Topics: Advertising Quotes

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

You now have to decide what 'image' you want for your brand. Image means personality....

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

It takes a big idea to attract the attention of consumers and get them to...

It takes a big idea to attract the attention of consumers and get them to...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

You can have no influence over those for whom you have underlying contempt.

You can have no influence over those for whom you have underlying contempt.

Imagination gallops; judgment merely walks

Imagination gallops; judgment merely walks

I miss being a kid. No one cared how you dressed, we were all friends,...

I miss being a kid. No one cared how you dressed, we were all friends,...

Their marketing strategy had to be changed to the young people. That's who buys the...

Their marketing strategy had to be changed to the young people. That's who buys the...