Advertising reflects the mores of society, but it does not influence them.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Many people - and I think I am one of them - are more productive...

Many people - and I think I am one of them - are more productive...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

There are very few men of genius in advertising agencies. But we need all we...

There are very few men of genius in advertising agencies. But we need all we...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Leaders grasp nettles.

Leaders grasp nettles.

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...