A good advertisement is one which sells the product without drawing attention to itself.

Quote by David Ogilvy

Topics: Advertising Quotes

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

It takes a big idea to attract the attention of consumers and get them to...

It takes a big idea to attract the attention of consumers and get them to...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

You now have to decide what 'image' you want for your brand. Image means personality....

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

A difference of taste in jokes is a great strain on the affections.

A difference of taste in jokes is a great strain on the affections.

I saw six men kicking and punching the mother-in-law. My neighbour said 'Are you going...

I saw six men kicking and punching the mother-in-law. My neighbour said 'Are you going...

It is all about marketing; that is where the real craft comes in. The best...

It is all about marketing; that is where the real craft comes in. The best...