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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

You now have to decide what 'image' you want for your brand. Image means personality....

You now have to decide what 'image' you want for your brand. Image means personality....

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...