Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Quote by David Ogilvy

Topics: Advertising Quotes

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

There are very few men of genius in advertising agencies. But we need all we...

There are very few men of genius in advertising agencies. But we need all we...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

The advertisements in a newspaper are more full knowledge in respect to what is going...

The advertisements in a newspaper are more full knowledge in respect to what is going...

There will presently be no room in the world for things; it will be filled...

There will presently be no room in the world for things; it will be filled...