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A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

I have a theory that the best ads come from personal experience. Some of the...

I have a theory that the best ads come from personal experience. Some of the...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

You make the best products you can, and you grow as fast as you deserve...

You make the best products you can, and you grow as fast as you deserve...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

You now have to decide what 'image' you want for your brand. Image means personality....

You now have to decide what 'image' you want for your brand. Image means personality....

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Leaders grasp nettles.

Leaders grasp nettles.

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...