Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Quote by David Ogilvy

Topics: Advertising Quotes

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

Leaders grasp nettles.

Leaders grasp nettles.

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

A client twixt his attorney and counselor is like a goose twixt two foxes

A client twixt his attorney and counselor is like a goose twixt two foxes

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Your ability to communicate is an important tool in your pursuit of your goals, whether...

Your ability to communicate is an important tool in your pursuit of your goals, whether...

For every sale you miss because you're too enthusiastic, you will miss a hundred because...

For every sale you miss because you're too enthusiastic, you will miss a hundred because...