Never stop testing, and your advertising will never stop improving.

Quote by David Ogilvy

Topics: Testing Quotes

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Ninety-nine percent of advertising doesn't sell much of anything.

Ninety-nine percent of advertising doesn't sell much of anything.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

You now have to decide what 'image' you want for your brand. Image means personality....

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...