Never stop testing, and your advertising will never stop improving.

Quote by David Ogilvy

Topics: Testing Quotes

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

You now have to decide what 'image' you want for your brand. Image means personality....

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...