I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

In all education the main cause of failure is staleness.

In all education the main cause of failure is staleness.

Success is dependent on effort.

Success is dependent on effort.