The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Quote by Leo Burnett

Topics: Advertising Quotes, Originality Quotes

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

To swear off making mistakes is very easy. All you have to do is swear...

To swear off making mistakes is very easy. All you have to do is swear...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

What helps people, helps business.

What helps people, helps business.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

Whether or not the standard of living made possible by mass production and in turn...

Whether or not the standard of living made possible by mass production and in turn...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.