We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Quote by Leo Burnett

Topics: Business Quotes, Trade Quotes

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Whether or not the standard of living made possible by mass production and in turn...

Whether or not the standard of living made possible by mass production and in turn...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...

To swear off making mistakes is very easy. All you have to do is swear...

To swear off making mistakes is very easy. All you have to do is swear...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

What helps people, helps business.

What helps people, helps business.

It is indeed an odd business that it has taken this Court nearly two centuries...

It is indeed an odd business that it has taken this Court nearly two centuries...

In the business world, everyone is paid in two coins: cash and experience. Take the...

In the business world, everyone is paid in two coins: cash and experience. Take the...

Publishing is a business, but journalism never was and is not essentially a business. Nor...

Publishing is a business, but journalism never was and is not essentially a business. Nor...