We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Quote by Leo Burnett

Topics: Business Quotes, Trade Quotes

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Whether or not the standard of living made possible by mass production and in turn...

Whether or not the standard of living made possible by mass production and in turn...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...