The more informative your advertising, the more persuasive it will be.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I have a theory that the best ads come from personal experience. Some of the...

I have a theory that the best ads come from personal experience. Some of the...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Without publicity there can be no public support, and without public support every nation must...

Without publicity there can be no public support, and without public support every nation must...

The most truthful part of a newspaper is the advertisements

The most truthful part of a newspaper is the advertisements

It was the sort of house that glows with substance and savoir vivre in those...

It was the sort of house that glows with substance and savoir vivre in those...