Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.