In communications, familiarity breeds apathy.

Quote by William Bernbach

Topics: Communication Quotes, Language Quotes

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

It is insight into human nature that is the key to the communicator's skill. For...

It is insight into human nature that is the key to the communicator's skill. For...

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.