Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
An idea can turn to dust or magic, depending on the talent that rubs against it.
Quote by William Bernbach
Topics:
Talent Quotes
Related Quotes
Because an appeal makes logical sense is no guarantee that it will work.
There is no such thing as a good or bad ad in isolation. What is...
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
Nobody counts the number of ads you run; they just remember the impression you make.
The most powerful element in advertising is the truth.
Nothing is so powerful as an insight into human nature . . . what compulsions...
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
Properly practiced creativity can make one ad do the work of ten.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Today's smartest advertising style is tomorrow's corn.
All of us who professionally use the mass media are the shapers of society. We...
With our industry being watched so carefully by governmental agencies, with the FTC ready to...
I warn you against believing that advertising is a science.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
It is insight into human nature that is the key to the communicator's skill. For...
No matter how skillful you are, you can't invent a product advantage that doesn't exist....
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
Just because your ad looks good is no insurance that it will get looked at....
In advertising not to be different is virtually suicidal.
