Advertising isn't a science. It's persuasion. And persuasion is an art.

Quote by William Bernbach

Topics: Advertising Quotes

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

A great ad campaign will make a bad product fail faster. It will get more...

A great ad campaign will make a bad product fail faster. It will get more...

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

It is insight into human nature that is the key to the communicator's skill. For...

It is insight into human nature that is the key to the communicator's skill. For...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Nothing exists until or unless it is observed. An artist is making something exist by...

Nothing exists until or unless it is observed. An artist is making something exist by...

In lieu of creativity, there is an undue emphasis on sexuality

In lieu of creativity, there is an undue emphasis on sexuality

The imagination imitates. It is the critical spirit that creates.

The imagination imitates. It is the critical spirit that creates.