With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW…

Quote by William Bernbach

Topics: Business Quotes

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

Properly practiced creativity can make one ad do the work of ten.

Properly practiced creativity can make one ad do the work of ten.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Change does not roll in on the wheels of inevitability, but comes through continuous struggle....

Change does not roll in on the wheels of inevitability, but comes through continuous struggle....

Don't wait. The time will never be just right.

Don't wait. The time will never be just right.

With all profound love poured generously over Family, Religion and Nation, Humanity is left in...

With all profound love poured generously over Family, Religion and Nation, Humanity is left in...