With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW…

Quote by William Bernbach

Topics: Business Quotes

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

Government help to business is just as disastrous as government persecution... the only way a...

Government help to business is just as disastrous as government persecution... the only way a...

Come home to men's business and bosoms.

Come home to men's business and bosoms.

There are many highly successful businesses in the United States. There are also many highly...

There are many highly successful businesses in the United States. There are also many highly...