Quotes about Leo Burnett

Whether or not the standard of living made possible by mass production and in turn...

#Leo Burnett

When you reach for the stars you may not quite get one, but you won't...

#Leo Burnett

Too many ads that try not to go over the reader's head end up beneath...

#Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

#Leo Burnett

There is no such thing as a permanent advertising success.

#Leo Burnett

The secret of all effective originality in advertising is not the creation of new and...

#Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words...

#Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

#Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

#Leo Burnett

Plan the sale when you plan the ad.

#Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed,...

#Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

#Leo Burnett