If it doesn't sell, it isn't creative.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

We judge others by their behavior. We judge ourselves by our intentions.

We judge others by their behavior. We judge ourselves by our intentions.

Our judgments judge us, and nothing reveals us, exposes our weaknesses, more ingeniously than the...

Our judgments judge us, and nothing reveals us, exposes our weaknesses, more ingeniously than the...

Any communication or marketing professional needs cross-cultural research and communication skills to be able to...

Any communication or marketing professional needs cross-cultural research and communication skills to be able to...