Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

You now have to decide what 'image' you want for your brand. Image means personality....

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Ninety-nine percent of advertising doesn't sell much of anything.

Ninety-nine percent of advertising doesn't sell much of anything.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

I enjoyed high school and college, and I think I learned a lot, but that...

I enjoyed high school and college, and I think I learned a lot, but that...

I was working all the time I was in college. I was working so much...

I was working all the time I was in college. I was working so much...

Change does not necessarily assure progress, but progress implacably requires change. Education is essential to...

Change does not necessarily assure progress, but progress implacably requires change. Education is essential to...