There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

Quote by David Ogilvy

Topics: Television Quotes

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

The secret of long life is double careers. One to about age sixty, then another...

The secret of long life is double careers. One to about age sixty, then another...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...