I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Quote by David Ogilvy

Topics: Advertising Quotes

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

The secret of long life is double careers. One to about age sixty, then another...

The secret of long life is double careers. One to about age sixty, then another...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

It takes a big idea to attract the attention of consumers and get them to...

It takes a big idea to attract the attention of consumers and get them to...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

I'd die if I was Madonna. I'd die. God, what a horrible way to live....

I'd die if I was Madonna. I'd die. God, what a horrible way to live....

PATRIOTISM, n. Combustible rubbish read to the torch of any one ambitious to illuminate his...

PATRIOTISM, n. Combustible rubbish read to the torch of any one ambitious to illuminate his...