I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Quote by David Ogilvy

Topics: Advertising Quotes

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Ninety-nine percent of advertising doesn't sell much of anything.

Ninety-nine percent of advertising doesn't sell much of anything.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

What kills a skunk is the publicity it gives itself.

What kills a skunk is the publicity it gives itself.

The vice-president of an advertising agency is a bit of executive fungus that forms on...

The vice-president of an advertising agency is a bit of executive fungus that forms on...