“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.Quote by David OgilvyTopics: Quotes about David OgilvyShare on:FacebookPinterestWhatsApp
I notice increasing reluctance on the part of marketing executives to use judgment; they are...#Judgement, #Marketing
I avoid clients for whom advertising is only a marginal factor in their marketing mix....#David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...#David Ogilvy
