The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...

What helps people, helps business.

What helps people, helps business.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

To swear off making mistakes is very easy. All you have to do is swear...

To swear off making mistakes is very easy. All you have to do is swear...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Too many ads that try not to go over the reader's head end up beneath...

Too many ads that try not to go over the reader's head end up beneath...

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I don't design clothes, I design dreams.

I don't design clothes, I design dreams.

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Not one or two, Subhuti, not one or two, but all the beings - men,...

Not one or two, Subhuti, not one or two, but all the beings - men,...

I want someone who compliments me and puts in just what I put out.

I want someone who compliments me and puts in just what I put out.

The perils of overwork are slight compared with the dangers of inactivity

The perils of overwork are slight compared with the dangers of inactivity

Men want recognition of their work, to help them to believe in themselves

Men want recognition of their work, to help them to believe in themselves