Plan the sale when you plan the ad.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible,...

The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible,...

Anything that won't sell, I don't want to invent. Its sale is proof of utility,...

Anything that won't sell, I don't want to invent. Its sale is proof of utility,...

Your ability to learn faster than your competition is your only sustainable competitive advantage.

Your ability to learn faster than your competition is your only sustainable competitive advantage.