In advertising, not to be different is virtual suicide.

Quote by William Bernbach

Topics: Advertising Quotes

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

Properly practiced creativity can make one ad do the work of ten.

Properly practiced creativity can make one ad do the work of ten.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.