In advertising, not to be different is virtual suicide.

Quote by William Bernbach

Topics: Advertising Quotes

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Vision without action is a daydream. Action without vision is a nightmare.

Vision without action is a daydream. Action without vision is a nightmare.

It is easy to perform a good action, but not easy to acquire a settled...

It is easy to perform a good action, but not easy to acquire a settled...

The most exciting breakthroughs of the 21st century will not occur because of technology but...

The most exciting breakthroughs of the 21st century will not occur because of technology but...