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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

It takes a big idea to attract the attention of consumers and get them to...

It takes a big idea to attract the attention of consumers and get them to...

Leaders grasp nettles.

Leaders grasp nettles.

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

The more facts you tell, the more you sell. An advertisement's chance for success invariably...

The more facts you tell, the more you sell. An advertisement's chance for success invariably...

As long as I don't write about the government, religion, politics, and other institutions, I...

As long as I don't write about the government, religion, politics, and other institutions, I...