I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Quote by David Ogilvy

Topics: Advertising Quotes

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

You now have to decide what 'image' you want for your brand. Image means personality....

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Leaders grasp nettles.

Leaders grasp nettles.

The secret of long life is double careers. One to about age sixty, then another...

The secret of long life is double careers. One to about age sixty, then another...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Many people - and I think I am one of them - are more productive...

Many people - and I think I am one of them - are more productive...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

The vice-president of an advertising agency is a bit of executive fungus that forms on...

The vice-president of an advertising agency is a bit of executive fungus that forms on...