Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

You now have to decide what 'image' you want for your brand. Image means personality....

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

There are three reasons for breast-feeding: the milk is always at the right temperature; it...

There are three reasons for breast-feeding: the milk is always at the right temperature; it...

Today I saw a baby with a bib that said 'This dumbass put my cape...

Today I saw a baby with a bib that said 'This dumbass put my cape...

No One Diets on Thanksgiving. What we're really talking about is a wonderful day set...

No One Diets on Thanksgiving. What we're really talking about is a wonderful day set...