In advertising, not to be different is virtual suicide.

Quote by William Bernbach

Topics: Advertising Quotes

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Properly practiced creativity can make one ad do the work of ten.

Properly practiced creativity can make one ad do the work of ten.

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

All vendor demos are boring. It's the law, I think.

All vendor demos are boring. It's the law, I think.

If you've got $20 million coming in and $30 million going out, sooner or later...

If you've got $20 million coming in and $30 million going out, sooner or later...

It is difficult, but not impossible, to conduct strictly honest business

It is difficult, but not impossible, to conduct strictly honest business