In advertising, not to be different is virtual suicide.

Quote by William Bernbach

Topics: Advertising Quotes

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

You can say the right thing about a product and nobody will listen. You've got...

You can say the right thing about a product and nobody will listen. You've got...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

A great ad campaign will make a bad product fail faster. It will get more...

A great ad campaign will make a bad product fail faster. It will get more...

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

It is insight into human nature that is the key to the communicator's skill. For...

It is insight into human nature that is the key to the communicator's skill. For...