Quotes by David Ogilvy

There are very few men of genius in advertising agencies. But we need all we...

#David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

#David Ogilvy

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

#David Ogilvy

The more informative your advertising, the more persuasive it will be.

#David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who...

#David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon.

#David Ogilvy

On the average, five times as many people read the headline as read the body...

#David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything.

#David Ogilvy

You now have to decide what 'image' you want for your brand. Image means personality....

#David Ogilvy

Advertising is only evil when it advertises evil things.

#David Ogilvy

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

#Advertising

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

#Advertising, #Editors