Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Quote by William Bernbach
William Bernbach Quotes
Properly practiced creativity can make one ad do the work of ten.
Today's smartest advertising style is tomorrow's corn.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
We don't ask research to do what it was never meant to do, and that...
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
Nobody counts the number of ads you run; they just remember the impression you make.
It is insight into human nature that is the key to the communicator's skill. For...
Word of mouth is the best medium of all.
A great ad campaign will make a bad product fail faster. It will get more...
Because an appeal makes logical sense is no guarantee that it will work.
Our job is to bring the dead facts to life.
Advertising isn't a science. It's persuasion. And persuasion is an art.
Advertising doesn't create a product advantage. It can only convey it.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
If your advertising goes unnoticed, everything else is academic.
The most powerful element in advertising is the truth.
All of us who professionally use the mass media are the shapers of society. We...
All I know is just what I read in the papers, and that's an alibi...
The truth is not in the commercial media because the truth is a dagger pointed...
The media's the most powerful entity on earth. They have the power to make the...