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I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

Leaders grasp nettles.

Leaders grasp nettles.

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

The secret of long life is double careers. One to about age sixty, then another...

The secret of long life is double careers. One to about age sixty, then another...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising has done more to cause the social unrest of the 20th century than any...

Advertising has done more to cause the social unrest of the 20th century than any...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...