The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Quote by Leo Burnett

Topics: Advertising Quotes, Dreams Quotes, Eam Work Quotes, Hope Quotes, Mankind Quotes, Needs Quotes, Work Quotes

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

To swear off making mistakes is very easy. All you have to do is swear...

To swear off making mistakes is very easy. All you have to do is swear...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

What helps people, helps business.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.