I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

Quote by David Ogilvy

Topics: Clients And Customers Quotes, Sales Quotes

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Leaders grasp nettles.

Leaders grasp nettles.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

There is a great deal of advertising that is much better than the product. When...

There is a great deal of advertising that is much better than the product. When...

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that...

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that...

In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.

In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.