Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Quote by David Ogilvy

Topics: Advertising Quotes, Managers Quotes, Principles Quotes, Responsibility Quotes

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

I have a theory that the best ads come from personal experience. Some of the...

I have a theory that the best ads come from personal experience. Some of the...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...