Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Quote by David Ogilvy

Topics: Advertising Quotes, Managers Quotes, Principles Quotes, Responsibility Quotes

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

I have a theory that the best ads come from personal experience. Some of the...

I have a theory that the best ads come from personal experience. Some of the...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

We aim above the mark to hit the mark.

We aim above the mark to hit the mark.

There are few things advertising cant help solve. And even fewer that advertising can solve...

There are few things advertising cant help solve. And even fewer that advertising can solve...

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers...

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers...

Where there are no women there are no good manners

Where there are no women there are no good manners