Quotes by William Bernbach

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

#Creativity

Properly practiced creativity can make one ad do the work of ten.

#Creativity

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

#Evil

In communications, familiarity breeds apathy.

#Communication, #Language

All of us who professionally use the mass media are the shapers of society. We...

#Media

An idea can turn to dust or magic, depending on the talent that rubs against...

#Talent